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In YOU, INC. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter w

As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most important component of the sale is you. And in YOU

In today's troubled economic market, everything is a tough sell. From products to services, everyone is consuming less as they tighten their belts. In this respect, it's easy to forget that the job in

Set yourself apart from the crowd! In today's troubled economic market, everything is a tough sell. From products to services, everyone is consuming less as they tighten their belts. In this respect

The ultimate guide to the undervalued yet essential skill of selling yourself and becoming an outstanding communicator.Regardless of experience or expertise, no interview, pitch or meeting will be successful unless it is succinctly, confidently and convincingly delivered. The competitive business landscape demands a high level of communication skills and a deep awareness of not only what we say, but also how we deliver it. In this era of digital communication and information overload, clear messaging has never been more vital―and personal credibility has never been more valuable.From a Professor of Communication and a seasoned Communication Strategist, InCredible Communication brings 75 years’ combined experience of practical expertise to the art of effective business communication. Exploring both individual credibility and wider corporate culture, this book provides intuitive tools and techniques that anyone can use to become a more effective communicator or salesperson. It explores t

The classic handbook for launching and sustaining a career that "explodes the romantic notion of the starving artist," (The New York Times) with a brand-new chapter on Internet art marketing Now in i

These days, more than ever, you need an edge to win the job, the sale, or the contract that you want. And once you have it, keeping it is part of the job. You're always selling yourself, getting re-hi

The newest volume in Black Dog's best-selling, award-winning Child's Introduction series explores the fascinating world of art and artists and includes do-it-yourself art projects throughout. In the

To win a job offer in a competitive market you must raise your game and master the art of selling yourself. 'Winning At Interview' prepares you for the competition by demonstrating how you can win off