A strategy expert, arguing that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, offers a new set of principles and an updated
Global business-to-consumer mobile and wireless revenues are predicted to reach ?120 billion by the end of 2004, and mobile marketing has now become a mainstream marketing tool. To achieve such trem
Input-output analysis is the main tool of applied equilibrium analysis. This textbook provides a systematic survey of the most recent developments in input-output analysis and their applications, helping us to examine questions such as: which industries are competitive? What are the multiplier effects of an investment program? How do environmental restrictions impact on prices? Linear programming and national accounting are introduced and used to resolve issues such as the choice of technique, the comparative advantage of a national economy, its efficiency and dynamic performance. Technological and environmental spillovers are analysed, both at the national level (between industries) and the international level (the measurement of globalisation effects). The book is self-contained, but assumes some familiarity with calculus, matrix algebra, and the microeconomic principle of optimizing behaviour. Exercises and review questions are included at the end of each chapter, and solutions at t
【本期簡介】 NO.502 變出競爭力? 8大應變跟上快速轉動的商業環境 The End of Competitive Advantage How To Keep Your Strategy Moving As Fast As Your Business 原著:莉塔.岡瑟.麥奎斯(Rita Gunther McGrath) ★《富比士 》網站書評推薦 ★Goodreads 網站好評推薦 ※本期附有