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共519筆商品，16/26頁
World Broadcasting in the Age of Satellite ― Comparative Systems, Policies, and Issues in Mass Telecommunication
301.

World Broadcasting in the Age of Satellite ― Comparative Systems, Policies, and Issues in Mass Telecommunication

作者：W. J. Howell  出版社：Praeger Pub Text  出版日：1986/11/01 裝訂：精裝
This book is intended as a textbook for use in undergraduate and graduate courses in comparative broadcast systems, international broadcasting, and international communication. It also serves as a ref
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Critical Thinking About Sex, Love, And Romance in the Mass Media ─ Media Literacy Applications
90折
302.

Critical Thinking About Sex, Love, And Romance in the Mass Media ─ Media Literacy Applications

作者：Mary-Lou Galician (EDT); Debra L. Merskin (EDT)  出版社：Lawrence Erlbaum Assoc Inc  出版日：2006/11/01 裝訂：平裝
This distinctive volume explores how romantic coupleship is represented in books, magazines, popular music, movies, television, and the Internet within entertainment, advertising, and news/information
定價：3574 元， 優惠價：9 3217
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Making Media Content—The Influence of Constituency Groups on Mass Media
滿額折
303.

Making Media Content—The Influence of Constituency Groups on Mass Media

作者：Fortunato; john A.  出版社：Taylor & Francis  出版日：2012/12/15 裝訂：平裝
Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups
定價：2879 元， 優惠價：1 2879
無庫存，下單後進貨(到貨天數約45-60天)
Political Communication ― Politics, Press, and Public in America
304.

Political Communication ― Politics, Press, and Public in America

作者：Richard M. Perloff  出版社：Taylor & Francis  出版日：1998/02/01 裝訂：平裝
In this political communication text, Richard M. Perloff examines the various ways in which messages are constructed and communicated from public officials and politicians through the mass media to th
定價：3648 元， 優惠價：1 3648
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Communication Law ― Practical Applications in the Digital Age
305.

Communication Law ― Practical Applications in the Digital Age

作者：Dom Caristi; William R. Davie  出版社：Routledge  出版日：2018/03/14 裝訂：精裝
Now in its second edition, Communication Law: Practical Applications in the Digital Age is an engaging and accessible text that brings a fresh approach to the fundamentals of mass media law. Designed
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Communication Law ― Practical Applications in the Digital Age
306.

Communication Law ― Practical Applications in the Digital Age

作者：Dom Caristi; William R. Davie  出版社：Routledge  出版日：2018/03/14 裝訂：平裝
Now in its second edition, Communication Law: Practical Applications in the Digital Age is an engaging and accessible text that brings a fresh approach to the fundamentals of mass media law. Designed
無法訂購
若需訂購本書，請電洽客服
02-25006600[分機130、131]。
Political Communication ― Politics, Press, and Public in America
307.

Political Communication ― Politics, Press, and Public in America

作者：Richard M. Perloff  出版社：Taylor & Francis  出版日：1998/02/01 裝訂：精裝 藍思：1380L
In this political communication text, Richard M. Perloff examines the various ways in which messages are constructed and communicated from public officials and politicians through the mass media to th
無法訂購
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02-25006600[分機130、131]。
George Gerbner—A Critical Introduction to Media and Communication Theory
308.

George Gerbner—A Critical Introduction to Media and Communication Theory

作者：Michael Morgan  出版社：Peter Lang Pub Inc  出版日：2011/11/25 裝訂：精裝
One of the world’s most influential and prolific media scholars, George Gerbner played a major role in the development of communication theory and research. His critical approach to mass communication
無法訂購
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Experiencing the Israeli-Palestinian Conflict：Children, Peace Communication and Socialization
90折
309.

Experiencing the Israeli-Palestinian Conflict：Children, Peace Communication and Socialization

作者：Yael Warshel  出版社：Cambridge Univ Pr  出版日：2022/08/11 裝訂：平裝
Over the last eighty years there has been a global rise in 'peace communication' practice, the use of interpersonal and mass communication interventions to mediate between peoples engaged in political conflict. In this study, Yael Warshel assesses Israeli and Palestinian versions of Sesame Street, which targeted negative inter-group attitudes and stereotypes. Merging communication, peace and conflict studies, social psychology, anthropology, political science, education, Middle Eastern and childhood studies, this book provides a template to think about how audiences receive, interpret, use and are influenced by peace communication. By picking apart the text and subtext of the kind of media these specific audiences of children consume, Warshel examines how they interpret peace communication interventions, are socialized into Palestinians, Jewish Israelis and Arab/Palestinian Israelis, the political opinions they express and the violence they reproduce. She questions whether peace commun
定價：1949 元， 優惠價：9 1754
無庫存，下單後進貨(到貨天數約45-60天)
Media Communication ─ An Introduction to Theory and Process
90折
310.

Media Communication ─ An Introduction to Theory and Process

作者：James Watson  出版社：Palgrave Macmillan  出版日：2016/01/28 裝訂：平裝
This new edition of a popular book provides an overview of mass media in society today. With illuminating examples and enhanced international coverage, Watson covers the core areas for media and commu
定價：2637 元， 優惠價：9 2373
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The New Public：Professional Communication and the Means of Social Influence
311.

The New Public：Professional Communication and the Means of Social Influence

作者：Leon H. Mayhew  出版社：Cambridge Univ Pr  出版日：1997/09/04 裝訂：精裝
Professional specialists, using market research and promotional campaigns, have come to dominate public communication. The modern public of the Enlightenment, based on free discussion, has, in Leon Mayhew's terms, been replaced by a 'New Public,' subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory which bridges Talcott Parsons and Jurgen Habermas. Most importantly, he shows how the rhetorical techniques of the professional communicators are designed to avoid having to defend their claims, thereby precluding meaningful discussion of public issues. As a result, institutions providing forums for good-faith, two-way discourse no longer exist, community through communication cannot be achieved, and the social order is unstable.
無法訂購
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02-25006600[分機130、131]。
The New Public：Professional Communication and the Means of Social Influence
90折
312.

The New Public：Professional Communication and the Means of Social Influence

作者：Leon H. Mayhew  出版社：Cambridge Univ Pr  出版日：1997/09/04 裝訂：平裝
Professional specialists, using market research and promotional campaigns, have come to dominate public communication. The modern public of the Enlightenment, based on free discussion, has, in Leon Mayhew's terms, been replaced by a 'New Public,' subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory which bridges Talcott Parsons and Jurgen Habermas. Most importantly, he shows how the rhetorical techniques of the professional communicators are designed to avoid having to defend their claims, thereby precluding meaningful discussion of public issues. As a result, institutions providing forums for good-faith, two-way discourse no longer exist, community through communication cannot be achieved, and the social order is unstable.
定價：1884 元， 優惠價：9 1696
無庫存，下單後進貨(到貨天數約45-60天)
Experiencing the Israeli-Palestinian Conflict：Children, Peace Communication and Socialization
313.

Experiencing the Israeli-Palestinian Conflict：Children, Peace Communication and Socialization

作者：Yael Warshel  出版社：Cambridge Univ Pr  出版日：2020/11/30 裝訂：精裝
Over the last eighty years there has been a global rise in 'peace communication' practice, the use of interpersonal and mass communication interventions to mediate between peoples engaged in political conflict. In this study, Yael Warshel assesses Israeli and Palestinian versions of Sesame Street, which targeted negative inter-group attitudes and stereotypes. Merging communication, peace and conflict studies, social psychology, anthropology, political science, education, Middle Eastern and childhood studies, this book provides a template to think about how audiences receive, interpret, use and are influenced by peace communication. By picking apart the text and subtext of the kind of media these specific audiences of children consume, Warshel examines how they interpret peace communication interventions, are socialized into Palestinians, Jewish Israelis and Arab/Palestinian Israelis, the political opinions they express and the violence they reproduce. She questions whether peace commun
無法訂購
若需訂購本書，請電洽客服
02-25006600[分機130、131]。
Media and Culture ― Communication in the 21st Century
314.

Media and Culture ― Communication in the 21st Century

作者：Rebecca Mayfield (EDT)  出版社：Willford Pr  出版日：2018/02/20 裝訂：精裝
The impact of mass media is extensive as it reaches out to enormous populations at the same time. It also influences the society and culture. It helps in developing an informed society and building b
無法訂購
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Global Information and World Communication ― New Frontiers in International Relations
315.

Global Information and World Communication ― New Frontiers in International Relations

作者：Hamid Mowlana  出版社：SAGE Publications UK  出版日：1997/05/05 裝訂：平裝
The new edition of this major work offers a comprehensive analysis of international communication systems and the global flow of information. Hamid Mowlana places the analysis of global mass media and
定價：3915 元， 優惠價：1 3915
無庫存，下單後進貨(到貨天數約30-45天)
Technological Forms and Ecological Communication ― A Theoretical Heuristic
316.

Technological Forms and Ecological Communication ― A Theoretical Heuristic

作者：Piyush Mathur  出版社：Lexington Books  出版日：2017/06/30 裝訂：精裝
This book explores how various technologies play into ecologically-sensitive mass communication. The result is an eco-communicative theory of technology that includes a classification of technology ba
無法訂購
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02-25006600[分機130、131]。
Sex, Love, and Romance in the Mass Media ― Analysis and Criticism of Unrealistic Portrayals and Their Influence
317.

Sex, Love, and Romance in the Mass Media ― Analysis and Criticism of Unrealistic Portrayals and Their Influence

作者：Mary-Lou Galician  出版社：Routledge UK  出版日：2016/09/08 裝訂：精裝
This accessible yet research-based text offers both foundational theories and practical applications of analysis and criticism of mass media portrayals of sex, love, and romance in a wide variety of m
無法訂購
若需訂購本書，請電洽客服
02-25006600[分機130、131]。
Sex, Love, and Romance in the Mass Media ― Analysis and Criticism of Unrealistic Portrayals and Their Influence
90折
318.

Sex, Love, and Romance in the Mass Media ― Analysis and Criticism of Unrealistic Portrayals and Their Influence

作者：Mary-Lou Galician  出版社：Routledge UK  出版日：2016/09/08 裝訂：平裝
This accessible yet research-based text offers both foundational theories and practical applications of analysis and criticism of mass media portrayals of sex, love, and romance in a wide variety of m
定價：2469 元， 優惠價：9 2222
無庫存，下單後進貨(到貨天數約45-60天)
Sex, Love, and Romance in the Mass Media ― Analysis and Criticism of Unrealistic Portrayals and Their Influence
319.

Sex, Love, and Romance in the Mass Media ― Analysis and Criticism of Unrealistic Portrayals and Their Influence

作者：Mary-Lou Galician  出版社：Taylor & Francis  出版日：2015/10/29 裝訂：精裝
This accessible yet research-based text offers both foundational theories and practical applications of analysis and criticism of mass media portrayals of sex, love, and romance in a wide variety of m
無法訂購
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Understanding Media in a Digital Age: Connections for Communication, Society, and Culture
滿額折
320.

Understanding Media in a Digital Age: Connections for Communication, Society, and Culture

作者：Everette E. Dennis; Melvin L. Defleur  出版社：Allyn & Bacon  出版日：2009/09/01 裝訂：平裝
Written by two of the field’s most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understandin
定價：3992 元， 優惠價：79 3154
無庫存，下單後進貨(到貨天數約30-45天)
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