Leverage the power of Instagram to promote your brand Instagram is the photo- and video-sharing app used by millions across the globe. More than just a social platform for users to share their experie
The vision of the MIT Process Handbook Project is the creation of a systematic and powerful method of organizing and sharing business knowledge. Organizing Business Knowledge: The MIT Process Handboo
Anti-competitive business cartels, engaging in practices such as price fixing, market sharing, bid rigging and restrictions on output, are now subject to strong official censure and rigorous legal con
The rollout of Amazon local services, continued growth of locally based apps like Uber for ride-sharing and OpenTable for restaurant reservations, and the proven power of reviews on sites like Yelp ar
Since the advent of file-sharing technology in the late 1990s, the music industry has been challenged to reinvent itself. What has it done? How have the record labels repositioned themselves to cope
Sharing example communication techniques for a variety of professional interactions, a highly sought expert from Australia shares insights into the power and potential of strong persuasive abilities,
Provides an examination of the next generation of Microsoft SharePoint technologies, explaining how to use the technologies to extend the information sharing and collaboration capabilities to develop
There is an increasing need felt in the Management Consulting industry in India for sharing of experience in various functional areas and emerging sectors. Business schools have case studies which par
What will be the shape of global business in five years’ time? 2020 Vision delivers cutting-edge insights from twenty industry leaders, sharing their current strategies and future plans to cope with t
SharePoint allows for the sharing of business information, ensuring that information is easily accessible to all those who need it. Through the use of diverse examples and real-world scenarios, the a
This handbook began as an idea of sharing experiences as a professional practitioner logistician in the military, humanitarian and business operations fields over the years, and then subsequently as a
Content marketing is the art of communicating with customers and the target audience without selling. It involves the sharing of information, rather than pitching products and services. As traditional
This is a study of commercial diplomacy, which investigates the responses of British industry and government to foreign competition, sectoral depression and decline. It examines the attitude of the British iron and steel industry towards the cartel of the continental steel industries, and the attempt of the Lancashire cotton industry in 1932–4 to reach a market-sharing agreement with Japan. Using a wide range of primary sources the author provides an analysis of the role of the state in British industrial policies and in the management of industrial decline. He shows that the outcome of international negotiations in the steel and cotton industries was not determined by economic factors alone, but was decisively influenced by political and diplomatic considerations and by the role of the state.
For more than fifteen years, Robin Sharma has been quietly sharing with Fortune 500 companies and many of the super-rich a success formula that has made him one of the most sought-after leadership ad
Sharing her own adventures in entrepreneurship, the owner of Slice Perfect, a farm-to-table pizzeria in New York City, who has become an angel investor for other promising start-ups, offers advice to
Sharing her own adventures in entrepreneurship, the owner of Slice Perfect, a farm-to-table pizzeria in New York City, who has become an angel investor for other promising start-ups, offers practical,
The Power of Collaborative Leadership: Lessons for the Learning Organization helps business leaders realize the promise of organizational learning by sharing the lessons, insights, and best practice
This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, Paul Farris and Michael Moore gather together contributions from experts across the US and Europe to offer a retrospective analysis alongside innovative perspectives on future marketing strategy and performance assessment methods. Appealing to scholars and reflective practitioners interested in fostering practical knowledge about business innovation and changes, this book not only explores ways of thinking about and working with PIMS but also explores the unresolved issues arising from the original data. As the business community renews its attempts to recreate the kind of inter-firm cooperation that produced the PIMS project, sharing many of the ideals, this volume will broadly appeal.
This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major tr
A guide to successful selling identifies different customer personalities, sharing insider tips on how to persuade people to buy a product, use effective timing, and speak effectively in a given situa
