Drawing on 250 interviews with business executives, 700 survey responses, and two detailed case studies, this book presents a model for transformational outsourcing that is, outsourcing core functions
In this publication of the American Management Association, the president of a Virginia-based consulting and training firm offers strategies for improving sales managers' performance. Instead of touti
Tracy, a personal coach and business speaker, lays out his personal strategic planning process for setting career and business goals, increasing productivity, and growing profits. His rules and the ap
Provides a guide to writing effective copy for the Internet, covering such topics as psychological motivators, constructing Web copy, email marketing, and promotional articles.
If you want your speeches to really resonate and shine among the countless yawn-inducing presentations heard (and immediately forgotten) every day, this book gives you a treasure trove of proven ideas
"To get a competitive edge in a world of commoditized service, companies have to convert their reactive, cost-oriented contact centers into predictive, engaged, revenue-generating, real-time prof
Learn how to magnify your sales! "What is it that makes some sales professionals irresistible, while others can't even get their feet in the door? Successful salespeople have a magnetic attraction th
It takes more than a script to make a sale on the phone. "The phone is the most important tool most sales professionals will ever use, especially now that companies are cutting back travel budgets an
Another knockout in the grand tradition of Knock Your Socks Off Service! If you hate prospecting, think how much those prospects dread your cold calls! You need techniques that energize an
Powerful networking tools that drive rapid, sustainable growth. Online social networks such as LinkedIn, blogs, and Meetup have enjoyed phenomenal growth in the past year. They are among m
Using wireless technology to create a new kind of brand relationship with customers. ""If you’re in marketing, advertising, or branding, consider this: While it used to take three televisi
---Unleash the Little Monster Within to Get EVERYTHING You Want--- Watch a four-year-old con his parents into buying him an ice cream cone, or an eight-year-old wheedle her way into staying u
Being saddled with a terrible supervisor can turn even the best job into a nightmare. Unfortunately, not every boss is the great symbol of managerial perfection one would hope for. In fact, more peopl
Before America even knew what deep-down body thirst was, four University of Florida scientists had invented something to quench it. Remember the Cola Wars, with Coke and Pepsi battling it
Nautilus Book Awards Winners for 2007 (category: Self-Help/Psychology/ Personal Growth) "Like many people, Kathleen Hall found that despite great success and material wealth, she had yet to iden
Learn to ask powerful questions that generate more sales! "Simply knowing the right questions to ask can make the difference between finalizing a sale or losing it. Most salespeople have extensi
Carreira and Trudell combine ideas of lean manufacturing with Six Sigma in a guide aimed at managers of Six Sigma projects. They describe lean Six Sigma methodologies and the basic tools of each strat
How to make an entire company a project management success story! Project management is renowned for streamlining processes and keeping initiatives on track in a wide array of industries.
