Game theory has become an enormously important field of study. It is now a vital methodology for researchers and teachers in many disciplines, including economics, political science, biology, and law.
Perreault、Cannon與McCarthy所著的《行銷管理》(Essentials of Marketing）是一本相當經典的行銷教科書。本書特色在於首創以「4P」為架構，將行銷領域中的重要觀念、理論及工具，有系統地加以組織與探討。同時透過生動活潑的文字及豐富有趣的案例，深入淺出地詮釋最新的行銷觀念與最佳的行銷實務。此外，本書在每章中設計了許多學習輔助單元，例如章首個案、學習目標、視覺化圖
Fundamentals of Selling draws on the unmatched experience of a salesman turned teacher to give your students the sales skills that lead to success. With a level of detail unique to this book, author C
