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品牌設計必修課:從商標到經營,全方位的品牌塑造書
滿額折
作者:凱薩琳‧斯拉德‧布魯金  出版社:麥浩斯出版  出版日:2022/12/10 裝訂:平裝
Apple、Google、Uniqlo等全球知名品牌,如何掌握品牌塑造的成功關鍵?從商標設計、視覺風格、市場分析到策略行銷,一覽品牌塑造的運作架構,建立鮮明品牌形象,讓你的品牌從茫茫人海中脫穎而出! 作者透過圖片闡釋文字,搭配專業設計概念實例、品牌個案研究與圖表,以及業界專業人士為創立品牌而應用的流程圖、創意練習來提供指引,豐富的內容,適合給每一位對設計領域有所嚮往,或正在從事相關工作的你。 這一本書,能夠幫助你●認識品牌塑造的運作架構,解析設計師創造成功品牌的策略。●培養鑑賞品味與商業敏銳度,快速掌握品牌的獨特賣點。●提供創意工具、品牌實例、專業經驗,使你在塑造品牌過程中迎刃而解。 本書是少數是透過設計師的觀點寫成,綜合設計流程、品牌定位與市場分析的know-how。書中更將品牌創建的複雜過程,拆解為step by step的不同階段解析。 本書詳細介紹品牌塑造所需要涵蓋平面設計的實用技術與技巧,以及社會與文化理論的各個層面,循序漸進地提供理論與實踐上的創意工具。使大家在設計自己的品牌時遇到為品牌命名、形象塑造、市場定位、研究目標消費者等問題知道怎麼解決,以及如何使最終定案的品牌識別發揮作用。 本書特色1.作者經歷跨足教育家、設計師、作家,本書兼具社會文化理論及平面設計的實用技巧。2.搭配豐富圖片與品牌個案實例、圖表研究,給予實際的參考方向。3.集結新手設計師、創意總監、客戶經理等業界人士提供實務資訊,適合所有想踏入相關領域的你。
定價:480 元, 優惠價:9 432
庫存:2
Mae's First Day of School
75折
作者:Kate Berube  出版社:Abrams Books for Young Readers  出版日:2022/07/12 裝訂:平裝
開學第一天Mae卻沒有一絲興奮。同學不喜歡她怎麼辦?如果她是唯一不會寫字的孩子怎麼辦?Mae心中充滿各種焦慮。直到遇見新同學Rosie及新老師Ms. Pearl,她們能幫助Mae克服不安嗎?From the author-illustrator of Hannah and Sugar comes a back-to-school tale about facing your fears, now in paperback with bonus tear-out lunchbox notesAs Mae's first day of school approaches, she decides she IS. NOT. GOING.School is scary! What if the other kids don't like her? Or what if she's the only one who doesn't know how to write? Or what if she misses her mom? Mae's anxiety only builds as she walks to school.But then she meets Rosie and Ms. Pearl. Will making new friends show her that they can conquer their fears together?
外文限時優惠
定價:210 元, 優惠價:75 157
庫存:1
Fox & Rabbit Celebrate (Book 3)(graphic novel)
滿額折
作者:Beth Ferry; Gergely Dudás  出版社:Amulet Books  出版日:2022/04/26 裝訂:平裝
Book #3 in the Fox & Rabbit graphic novel series is full of surprises--now available in paperback!Fox and Rabbit are cooking up something very special for Sparrow’s birthday! Sparrow loves food, so Fox and Rabbit team up with Owl to create the world’s biggest pizza. But, since they don't have the world's biggest oven, they don’t know how to cook it.Fox and Rabbit decide to ask for help from Dragon. They’ve never met Dragon (who hopefully likes to eat pizza, not foxes or rabbits…), but they find their courage together. Dragon wants to help but has never eaten pizza. In fact, Dragon has never had a friend or been to a birthday party before, either. It's up to Fox and Rabbit to change all that!This third outing in the Fox & Rabbit series from Beth Ferry and Gergely Dudás celebrates the ways in which differences can bring friends together.
定價:280 元, 優惠價:79 221
庫存:7
The Unknown Universe ─ A New Exploration of Time, Space and Cosmology
滿額折
作者:Stuart Clark; Stephen Hoye (NRT)  出版社:Brilliance Audio  出版日:2016/11/15 裝訂:有聲書
A groundbreaking guide to the universe and how our latest deep-space discoveries are forcing us to revisit what we know - and what we don't. On March 21, 2013, the European Space Agency released a map
定價:350 元, 優惠價:1 350
庫存:1
全圖解!厲害的人如何學?:用最小輸入讓效果極大化的40個最高學習法
滿額折
作者:山崎拓巳  出版社:三采文化  出版日:2021/04/19 裝訂:平裝
★《連卡內基也佩服的7堂超溫暖說話課》作者首次公開獨家學習法,350萬人推崇! ★新知吸收、學習應用、升學到資格考都能用的高知識產出法! ★學習管道的Know-How一次圖解掌握,從影片、音樂、講座、電腦、手機、平板到紙筆 「鐵血宰相」俾斯麥(Otto von Bismarck)說過:「愚者向經驗學習,賢者向歷史學習。」 只靠經驗法則,不但容易學習方向錯誤,又太花時間。或是讀了這麼多書,依然感覺自
定價:360 元, 優惠價:9 324
庫存:3
Monster Hunting For Beginners : Book 1
滿額折
作者:Ian Mark; Louis Ghibault  出版社:Farshore UK  出版日:2022/06/09 裝訂:平裝
"A MAGNIFICENTLY HILARIOUS MASTERPIECE OF MONSTER PROPORTIONS. I HOWLED WITH LAUGHTER!", JENNY PEARSON, THE SUPER MIRACULOUS JOURNEY OF FREDDIE YATES A monstrously funny new adventure series. Readers of 8+ and fans of Mega Monster and Shrek will adore the first in the brand new fantasy series from Irish debut author, Ian Mark Every hero has to start somewhere .. . Monster Hunting isn't as easy as it looks.And Jack should know. Because an ogre has just appeared in his garden and tried to EAT HIS AUNT. (She was the winner of the World's Worst Aunt competition, but that's Not The Point).After (sort of accidentally) defeating the ogre, Jack finds himself apprenticed to a grumpy, 200-year-old monster hunter called Stoop and heading off to Cornwall, where more ogres are causing havoc. All he has are his wits, his catapult and a magical - sometimes unreliable - book called Monster Hunting for Beginners. Jack's a bit worried he might not be the hero everyone's waiting for.But then again, how m
定價:439 元, 優惠價:79 347
庫存:3
All I Said Was True
滿額折
作者:Mahmood Imran Mahmood  出版社:Raven Books  出版日:2022/07/21 裝訂:平裝
出庭律師兼敘述性詭計大師Imran Mahmood懸疑新作。「去找麥可,找到他」她說,「就會找到真相。」但這個被稱作麥可的人究竟是誰?或者說,真的存在嗎?你來得及拆解故事裡精巧的陳述,在結局前還原真相嗎?'The very definition of a compulsive page-turner' CHRIS WHITAKER I didn t kill her. Trust me When Amy Blahn died on a London rooftop, Layla Mahoney was there. Layla was holding her.But all she can say when she s arrested is that It was Michael. Find Michael and you ll find out everything you need to know. The problem is, the police can t find him they aren t even sure he exists.Layla knows she only has forty-eight hours to convince the police that bringing in the man she knows only as Michael will clear her name and reveal a dangerous game affecting not just Amy and Layla, but her husband Russell and countless others. But as the detectives begin to uncover the whole truth about what happened to Amy, Layla will soon have to decide: how much of that truth can she really risk being exposed? 'A relentless, absorbing thriller' JANICE HALLETT 'I loved every single page!' GILLIAN MCALLISTER
外文限時優惠
定價:769 元, 優惠價:75 576
庫存:3
我的第一本風景攝影Lightroom編修教科書,完整釋放RAW的全部潛力
滿額折
作者:萩原史郎; 萩原俊哉  出版社:尖端出版  出版日:2020/12/18 裝訂:平裝
★ 初學者也ok,從基礎開始的各式Lightroom影像編修know-how滿載★ 一步一步,按部就班地示範各種要領與重點步驟拆解★ 以實拍範例搭配Before/After比較,編修效果一目了然★ 從初級、中級、到高級,提供不同難易與複雜程度的風景作品編修示範★ 由日本兩大風景攝影權威,萩原史郎、萩原俊哉共同實際拍攝與編撰【各界名人 誠摯推薦】陳漢榮 Herman Chen|攝影學園 校長蘇聯大|
定價:550 元, 優惠價:9 495
庫存:2
論人生短暫:古羅馬斯多噶學派經典人生智慧書,關於心緒寧靜、時間與錢財
滿額折
作者:塞內卡  出版社:遠流  出版日:2022/02/24 裝訂:平裝
斯多噶學派最經典、日常生活可使用的智慧哲學讓心中無惡,身心靈全然穩妥以實用的態度面對人生 本書收入斯多噶學派代表人物塞內卡的三部重要著作,透過他睿智的觀察以及流暢的文字,從身、心、靈三個角度給予當代讀者實用的哲學思維。 書中完整呈現斯多噶學派的智慧系統,內容包含生活中的各個面向,以最實用的觀點、充滿智慧的金句及平易近人的生活實例,告訴讀者每日所需的人生智慧。 ★人世間最珍貴的資產就是時間,真正忙碌的人都是忙著生活。作者鼓勵大家別再任人予取予求佔用自己的時間,反而要從過去的記憶中汲取智慧,擺脫框架的侷限。 ★作者提出了永恆的質問:為什麼我們的心會焦躁不安?原因出自人們心中最大的惡──想要追求不實際的欲望。作者提醒我們好好發揮自身角色,莫與惡人一同呼吸污濁的空氣,才能過得省力。 ★人生常有波浪困苦,有時候我們記恨著賤人賤事,有時候眼見好人不得善果。作者勸慰讀者這時要好好關注自己,因為坦然面對逆境,才是對命運最強而有力的控訴。 塞內卡的智慧穿越時空,今日讀來銳利如新,依舊適用。閱讀本書,將有如擁有一位隨時提供卓越建議的智慧導師,讓我們回歸寧靜安穩。 #期待落空怎麼辦?#為什麼一直記恨著賤人賤事?#如何甩脫頻率不對的人?#如何化小厄為助力,靠小厄解大厄?#哪裡才是寧靜的港灣,讓我飄搖的心靠岸?#人不能選父母,但能選擇睿智的人生導師!
定價:320 元, 優惠價:9 288
庫存:3
職人級極品果醬技法全圖解:選用在地四季食材,從單品、複合、香料、到花草佐味,封存水果精華的40種醬料配方及54種絕讚吃法!
79折
作者:施佳伶(Linda)  出版社:臺灣廣廈出版集團  出版日:2022/10/06 裝訂:平裝
本 書 特 色《自己做!安心吃!超市買不到の極品果醬》暢銷新裝增訂版 全新上市!堅持使用台灣水果熬煮,手作獨一無二的風味好醬!手工果醬女王傳授自製頂級果醬的6大關鍵祕訣,從挑選水果,到混搭香料、花草、果乾、堅果、酒類、茶飲,不但獨創「33款私房配方果醬、7種超百搭抹醬」,還設計出「54道絕讚搭配吃法」讓你可以享受不同果醬「一期一會的美妙滋味」。對於果醬始終懷有特殊情感的Linda,強調「果醬三不原則」──「不用過季水果」、「不加化學添加物」、「不加水稀釋」。因為她堅信,唯有這樣製作出來的果醬,才能具有絕佳的風味,並且天然健康!主婦聯盟《綠主張》月刊前主編/王常怡、烘焙料理實驗家/海頓媽媽 聯合推薦本書作者Linda承襲阿公阿嬤的烹飪細胞,從小就喜歡待在廚房,打從學生時代第一次自己動手做果醬至今,轉眼已近25年。2009年自創「Linda廚房手工果醬」,由於料好實在,風味獨特,不但一推出即深受網友肯定、名列當年網路團購熱門名單,而且,她也因此經常受邀、前往各地烹飪教室開班授課。直至今日,仍有許多讀者及粉絲常與她分享自製果醬帶來的興奮及成就感。本書從洗選水果技巧、器具應用方法,到初級單品果醬、進階複合果醬、流行風味抹醬等食譜配方,不僅全都採用step by step圖文搭配的方式完整傳授,同時,也將Linda精心研究的「54種好吃的果醬料理」食譜大公開!讓每個渴望「極品果醬」的你,在輕鬆掌握成功做出「無添加、純天然、超美味果醬」的關鍵之後,更能以多元的方式品味果醬的美好!內 容 簡 介1. 超強果醬達人25年經驗傳承──堅持不用添加物,吃過都齊聲按讚,絕對極品!Linda老師25年的製作果醬經驗,堅持「使用當令水果、不含化學物質、不加一滴水」,造就出完美的「極品果醬」!多年的鑽研,她歸納分析諸多做出「美味果醬」的心得,包括水果品種差異的影響、採買挑選食材的方法、酸甜度控制的拿捏、留住果粒增加口感的祕訣……等,讓每個人都能做出自己喜歡的果醬!2. 超強自製果醬6大Know How──讓你迅速掌握做果醬的成功關鍵,絕不失敗!為什麼要把水果做成果醬?能夠做出頂級美味天然果醬的8大條件是什麼?動手做果醬之前,該準備哪些工具?如何把水果的原味保留在果醬中?不同水果如何搭出絕讚口味?初學者製作果醬該如何成功?別人沒說的成功祕訣,都在本書完整大公開──掌握最實用的關鍵知識,你已經成功
知遠全書系
定價:520 元, 優惠價:79 410
庫存:3
改變未來的100件事:2022年全球百大趨勢(中英雙語版 Bilingual Edition)
滿額折
作者:偉門智威團隊  出版社:偉門智威  出版日:2022/04/12 裝訂:平裝
回顧已知,掌握新知,探索未知。《改變未來的100件事:2022全球百大趨勢》— 寫在後疫情時代,我們該如何面對這種前所未有的生活型態?2022年仍是一個充滿變化的一年,新冠肺炎改變了每個人的生活,人們有了更多的反思,對於一直以來所知的習慣似乎悄悄開始轉變,我們正在擁抱一個更加”零距離”且數位化的未來。 《改變未來的100件事:2022年全球百大趨勢》是偉門智威智庫(Wunderman Thompson Intelligence)年度重量級的趨勢報告,整合全球策略人員的分析報告與數據,列出未來的趨勢、消費者洞察以及創新模式。這本趨勢報告,揭露在全世界各地正在發生的事,它涵蓋了:文化、科技與創新、旅遊與觀光、品牌與行銷、食品、美容、零售、奢華、健康、工作十大領域,提出100件你一定要知道的事。每一個趨勢都代表無數的商機,透過這本書,偉門智威將用最淺顯易懂的方式帶您一起看向未來,掌握趨勢。Review the known, master the new, explore the unknown.2022 The Future 100 published during this post-pandemic era. How do we face this lifestyle we never had before?2022 will be a year full of transformation. COVID-19 has changed everyone’s life. Facing the uncertainty of the future, people have more different reflections. What we know about the past we lived is gone, people start to change to a zero-contact and digital future.2022 The Future 100 is Wunderman Thompson Intelligence’s flagship annual publication. This report combines the analysis and data researched by the strategy team of Wu
定價:500 元, 優惠價:9 450
庫存:1
隱私危機:當他們對你瞭若指掌-數據公司和政府機構如何竊取個資、窺視隱私、破壞民主
滿額折
作者:羅伯特‧席爾  出版社:好優文化  出版日:2020/06/04 裝訂:平裝
網路暴政下的數位裸奔時代來臨!購物廣告、銀行貸款、色情廣告怎麼都找上我?一旦註冊會員同時,就等於免費把個資送出去了!Google表示:「自願將資訊交給第三方的人,就不該對隱私有合法的期待。」數位時代該如何在網路上自保?瀏覽器五花八門,該如何使用比較安全的方式保護個資?在網路暴政時代,需要建立新的個資保護意識!否則小至網路數據商操弄購買意願,大至國家監督你的一舉一動是否違法!隱私就是自由隱私在二十一
定價:380 元, 優惠價:79 300
庫存:1
社會團體工作:領導者養成實務
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作者:黃聖桂  出版社:雙葉書廊  出版日:2023/07/01 裝訂:平裝
社會團體工作是社會工作三大重要方法之一,也是一門應用科學。儘管團體一詞對多數人來說並不陌生,然而以團體作為助人方法對初學者仍是抽象的。因此,本書二版除了社會團體工作理論知識的學習,進一步增列章首知識架構圖、學習與反思單元,以圖像化、整體化的知識建構,貼近 e 世代學生的學習偏好。 除了知識傳遞,更強調實作面即 know how 的操作經驗。本書再依初學者學習痛點,將隱性思考顯性化,顯性思考結構採邏輯式、分解式、分段鷹架化,引領初學者進入專業助人的領域。適用課程︰「社會團體工作」、「團體工作」等其他相關課程。適用對象︰技職、大學院校社工、社福、老福等相關科系學生及實務工作者。
定價:570 元, 優惠價:95 542
庫存:4
A Click Graphic Novel-Click / Clash / Camp / Act / Crunch (共5本)(平裝本)
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作者:Kayla Miller  出版社:Houghton Mifflin Harcourt  出版日:2022/08/30 裝訂:平裝
From The New York Times best-selling author-illustrator Kayla Miller comes a graphic novel about friendship and finding where you "click" in middle school, perfect for fans of Smile and Real Friends.9780358206354 Act (平裝本)How do you know when the person who can make the difference . . . is you? Olive is excited to start sixth grade: new teachers, new experiences, and a field trip to the big city with her best buds! But when Olive finds out that a school policy is keeping some kids from going on the trip, she decides to act. She's prepared to do whatever it takes to be heard—even if it means running against Trent and Sawyer, two of her closest friends, in the student council election! With intense campaign competition and emotions running high, can Olive make a big change and keep her friends?9781328530820 Camp (平裝本)Olive and Willow are happy campers!Or are they? Olive is sure she’ll have the best time at summer camp with her friend Willow – but while Olive m
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定價:2310 元, 優惠價:75 1732
庫存:4
The Prince and the Dressmaker (graphic novel)(平裝本)
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作者:Jen Wang  出版社:First Second  出版日:2018/02/13 裝訂:平裝
Paris, at the dawn of the modern age:Prince Sebastian is looking for a bride—or rather, his parents are looking for one for him. Sebastian is too busy hiding his secret life from everyone. At night he puts on daring dresses and takes Paris by storm as the fabulous Lady Crystallia—the hottest fashion icon in the world capital of fashion!Sebastian’s secret weapon (and best friend) is the brilliant dressmaker Frances—one of only two people who know the truth: sometimes this boy wears dresses. But Frances dreams of greatness, and being someone’s secret weapon means being a secret. Forever. How long can Frances defer her dreams to protect a friend? Jen Wang weaves an exuberantly romantic tale of identity, young love, art, and family. A fairy tale for any age, The Prince and the Dressmaker will steal your heart.
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定價:630 元, 優惠價:75 472
庫存:2
Whatever After #15: Just Dance (精裝本)
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作者:Sarah Mlynowski  出版社:Scholastic Pr  出版日:2022/06/28 裝訂:精裝
The fifteenth magical installment of New York Times and USA Today bestselling series of fractured fairy tales for fearless kids!This time, the magic mirror (with a little help from the magical fairy, Maryrose) sends Abby and Jonah into the story of The Twelve Dancing Princesses. And they have a task: find the enchanted ruby and bring it back to help Maryrose. But to do so, Abby and Jonah must follow the twelve sisters from their palace to the secret spot where they go dancing. Abby and Jonah will have to learn some moves of their own -- and dancing isn't easy when you don't know the steps!How will the two of them wriggle their way out of this magical mess?
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定價:525 元, 優惠價:75 393
庫存:3
The Smartest Kid in the Universe (The Smartest Kid in the Universe 1)
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作者:Chris Grabenstein  出版社:Yearling Books  出版日:2021/10/26 裝訂:平裝
Chris Grabenstein just might be the smartest writer for kids in the universe. --James Patterson Meet the Smartest Kid in the Universe in this fun-packed series from the New York Times Bestselling Author of Escape from Mr. Lemoncello's Library and coauthor of Max Einstein Twelve-year-old Jake's middle school is about to be shut down. Jake and his friends know their school's worth saving-if they could only figure out how When Jake spies a bowl of jellybeans at the hotel where his mom works, he eats them. But uh-oh--those weren't just jellybeans, one of the scientists at his mom's conference is in the process of developing the first ingestible information pills. And THAT'S what Jake ate. Before long, Jake is the smartest kid in the universe. But the pills haven't been tested yet. And when word gets out about this new genius, people want him. The government. The mega corporations. Not all of them are nice Can Jake navigate all the ins and outs of his newfound geniusdom (not to mention the
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定價:315 元, 優惠價:79 248
庫存:1
Who is Oprah Winfrey?
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作者:Barbara Kramer; Who HQ; Dede Putra  出版社:Penguin Workshop  出版日:2019/07/02 裝訂:平裝
The story of how a young Southern girl who was raised on a pig farm became one of the most influential and inspiring people in the world.We all know Oprah Winfrey as a talk-show host, actress, produce
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定價:245 元, 優惠價:79 193
庫存:5
44 Tiny Secrets (44 Tiny Secrets 1)
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作者:Sylvia Bishop; Ashley King  出版社:Little Tiger Press UK  出版日:2020/07/09 裝訂:平裝
The first book in a heartwarming and timeless new series with a brave and spirited heroine, from the acclaimed duo behind THE BOOKSHOP GIRL. Betsy Bow-Linnet is determined to become a world famous concert pianist like her parents. There's just one problem: no matter how hard she practises she doesn't share their musical talents.So when a mysterious letter arrives from a woman claiming to know of an unusual Method that will make Betsy's playing 'stupendous', Betsy jumps at the chance. There's just one condition: she must keep the Method a secret. But it isn't just one secret - it's forty-four tiny secrets in the shape of a boxful of pygmy mice! Betsy is mystified - how are they going to help her play the piano and - more importantly - how on earth can she keep them all a secret?Gorgeously illustrated in two-colour, this is a warm, funny and pitch-perfect story about the true nature of family love and finding your real talents in the most unexpected of places.Perfect for fans of ISADORA
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定價:384 元, 優惠價:79 303
庫存:4
眼見為憑:從眼睛到大腦,從感知到思考,探索「看見」的奧祕
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作者:理查.馬斯蘭  出版社:時報文化  出版日:2021/05/19 裝訂:平裝
我們為何能輕易在人群中認出家人或朋友的面孔?如此理所當然的行為,其運作機制卻是科學界的重大奧祕之一!從視覺到人工智慧,揭開人腦與電腦的「看見」之謎幾乎大腦所有的行為,都與視覺息息相關,當我們了解視覺形成的原理,不僅能夠明白「看見」代表的意義,更能一窺大腦運作的堂奧。哈佛大學神經科學教授理查.馬斯蘭藉由解析眼睛的內在組成與行為,解答了關於大腦處理資訊的關鍵問題:即人類如何感知、學習和記憶資訊。視覺神
定價:400 元, 優惠價:9 360
庫存:2
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