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熱搜： 巨人思維、 艾莉絲‧孟若、 老公怎麼還不去死、 我36歲就退休、 理想的讀本、 法律與人生(鄰居篇)、 Monkey King、 永續發展相關規範與實務、 為妳煮食、 漫畫少年學墨菲定律、 新基本小六法

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Communication of Hannah Barker, Read at a Gathering of the Barker Family at the Garrison House, Pembroke, Mass., in 1830
滿額折
221.

Communication of Hannah Barker, Read at a Gathering of the Barker Family at the Garrison House, Pembroke, Mass., in 1830

作者：Barker Hannah  出版社：LEGARE STREET PR  出版日：2022/10/27 裝訂：平裝
定價：633 元， 優惠價：1 633
無庫存，下單後進貨(到貨天數約30-45天)
Communication of Hannah Barker, Read at a Gathering of the Barker Family at the Garrison House, Pembroke, Mass., in 1830
滿額折
222.

Communication of Hannah Barker, Read at a Gathering of the Barker Family at the Garrison House, Pembroke, Mass., in 1830

作者：Barker Hannah  出版社：LEGARE STREET PR  出版日：2022/10/27 裝訂：精裝
定價：1216 元， 優惠價：1 1216
無庫存，下單後進貨(到貨天數約30-45天)
Research on the Communication Effects and Mass Media Credibility in China: The Foundational Theory, Evaluation Methods and Empirical Analysis
223.

Research on the Communication Effects and Mass Media Credibility in China: The Foundational Theory, Evaluation Methods and Empirical Analysis

作者：Guoming Yu  出版社：Springer Nature  出版日：2022/12/17 裝訂：精裝
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Research on the Communication Effects and Mass Media Credibility in China: The Foundational Theory, Evaluation Methods and Empirical Analysis
224.

Research on the Communication Effects and Mass Media Credibility in China: The Foundational Theory, Evaluation Methods and Empirical Analysis

作者：Guoming Yu  出版社：Springer Nature  出版日：2023/11/13 裝訂：平裝
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Mass Media in the Middle East
225.

Mass Media in the Middle East

作者：Yahya R. Kamalipour; Hamid Mowlana (EDT)  出版社：Greenwood Pub Group  出版日：1994/08/30 裝訂：精裝 藍思：1340L
In 22 country chapters, Middle East media experts present little known but timely information about the region and discuss communication philosophies, newspapers, magazines, radio, TV, motion pictures
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Media/Impact—An Introduction to Mass Media
226.

Media/Impact—An Introduction to Mass Media

作者：Shirley Biagi  出版社：Cengage Learning  出版日：2012/04/03 裝訂：平裝
Biagi (communication studies, California State U., Sacramento) offers students a textbook on mass media and its impact on everyday life. She discusses various media types, advertising, public relation
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Mass Communications and Media Studies ─ An Introduction
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227.

Mass Communications and Media Studies ─ An Introduction

作者：Peyton Paxson  出版社：Continuum Intl UK  出版日：2010/10/10 裝訂：平裝
"Peyton Paxson succinctly describes the forces deconstructing the establishment media while providing a grounded introduction to mass communication." Bick Treut Communication Studies, Raritan Valley
定價：974 元， 優惠價：9 877
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Mass Media in Sub-Saharan Africa
228.

Mass Media in Sub-Saharan Africa

作者：Louise M. Bourgault  出版社：Indiana Univ Pr  出版日：1995/06/01 裝訂：平裝
Bourgault (mass communication, Northern Michigan U.-Marquette) analyzes the historical, political, economic, social, cultural, and stylistic factors that have shaped media products in African radio, t
定價：1430 元， 優惠價：1 1430
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Mass Communications and Media Studies ― An Introduction
90折
229.

Mass Communications and Media Studies ― An Introduction

作者：Peyton Paxson  出版社：Bloomsbury USA Academic  出版日：2018/05/17 裝訂：平裝
Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and a
定價：1746 元， 優惠價：9 1571
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The Future of the Mass Audience
90折
230.

The Future of the Mass Audience

作者：W. Russell Neuman  出版社：Cambridge Univ Pr  出版日：1991/11/29 裝訂：平裝
The Future of the Mass Audience focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication. It summarises the results of a five-year study conducted in cooperation with the senior corporate planners at ABC, CBS, NBC, Time Warner, The New York Times and the Washington Post. The central question is whether the new electronic media and the use of personal computers in the communication process will lead to a fragmentation of the mass audience. Some analysts have suggested that with the growth of increasingly specialised cable television channels and electronic publishing, people will filter and pre-select news concerning only their own special interests and, as a result, cultural and political life will become increasingly polarised. This study demonstrates, however, that the movement towards fragmentation will be modest. It concludes that the production and promotion costs and economies of scale for electronic med
定價：1559 元， 優惠價：9 1403
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The Nature and Origins of Mass Opinion
231.

The Nature and Origins of Mass Opinion

作者：John R. Zaller  出版社：Cambridge Univ Pr  出版日：1992/08/28 裝訂：精裝
In this 1992 book John Zaller develops a comprehensive theory to explain how people acquire political information from elites and the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory to the dynamics of public opinion on a broad range of subjects, including domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behaviour in U.S. House, Senate, and presidential elections. The thoery is constructed from four basic premises. The first is that individuals differ substantially in their attention to politics and therefore in their exposure to elite sources of political information. The second is that people react critically to political communication only to the extent that they are knowledgeable about political affairs. The third is that people rarely have fixed attitudes on specific issues; rather, they construct 'preference statements' on the fly as they confront each
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Women in Mass Communication：Diversity, Equity, and Inclusion
90折
232.

Women in Mass Communication：Diversity, Equity, and Inclusion

作者：Creedon; Pamela J. (University of Iowa); Wackwitz; Laura A.  出版社：PBKTYFRL  出版日：2022/12/30 裝訂：平裝
定價：2274 元， 優惠價：9 2047
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Globalization, Development and the Mass Media
233.

Globalization, Development and the Mass Media

作者：Colin Sparks  出版社：SAGE Publications UK  出版日：2007/12/07 裝訂：平裝
This book gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of
定價：3825 元， 優惠價：1 3825
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Facing Difference ― Race, Gender, and Mass Media
234.

Facing Difference ― Race, Gender, and Mass Media

作者：Shirley Biagi; Marilyn Kern-Foxworth  出版社：SAGE Publications UK  出版日：1997/01/24 裝訂：平裝
For use on race and gender courses offered in schools and departments of communication and journalism as well as women's studies. This anthology covers a wide range of topics, groups, and issues, and
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02-25006600[分機130、131]。
Women in Mass Communication：Diversity, Equity, and Inclusion
235.

Women in Mass Communication：Diversity, Equity, and Inclusion

作者：Creedon; Pamela J. (University of Iowa); Wackwitz; Laura A.  出版社：PBKTYFRL  出版日：2022/12/30 裝訂：精裝
無法訂購
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Communication Theories for Everyday Life
滿額折
236.

Communication Theories for Everyday Life

作者：John R. Baldwin (EDT); Stephen D. Perry (EDT); Mary Anne Moffitt (EDT)  出版社：Allyn & Bacon  出版日：2003/10/01 裝訂：平裝
This textbook introduces theoretical aspects of communication studies, mass communications, and public relations. The text clusters related theories around themes like research methodology, rhetorica
定價：7380 元， 優惠價：79 5830
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World Communication: Disempowerment & Self-Empowerment
237.

World Communication: Disempowerment & Self-Empowerment

作者：Cees Hamelink  出版社：Zed Books  出版日：1995/01/01 裝訂：精裝
One of the world‘s leading mass communication researchers here presents an accessible guide to the current state of global communication.He first sets the scene by exploring the notion of the ‘global
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Communication Technology Update and Fundamentals
90折
238.

Communication Technology Update and Fundamentals

作者：August E. Grant (EDT); Jennifer H. Meadows (EDT)  出版社：Taylor & Francis  出版日：2012/08/01 裝訂：平裝
Communication technologies surround us in every part of our lives: via television, web, blogging, mass media, and much more. How do people in business keep up with the latest and greatest trends, and
定價：2014 元， 優惠價：9 1813
無庫存，下單後進貨(到貨天數約45-60天)
Communication Research Measures ─ A Sourcebook
239.

Communication Research Measures ─ A Sourcebook

作者：Rebecca B. Rubin (EDT); Philip Palmgreen (EDT); Howard E. Sypher (EDT)  出版社：Routledge UK  出版日：2009/06/09 裝訂：平裝
The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook
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World Communication: Disempowerment & Self-Empowerment
240.

World Communication: Disempowerment & Self-Empowerment

作者：Cees Hamelink  出版社：Zed Books  出版日：1995/01/01 裝訂：平裝
One of the world‘s leading mass communication researchers here presents an accessible guide to the current state of global communication.He first sets the scene by exploring the notion of the ‘global
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