Aimed at beginning to experienced Web developers, this reference provides information on a wide variety of issues relating to design, technology, content, and marketing. The volume begins with a mini
Lynn defines emotional intelligence (EQ) as "the dimension of intelligence responsible for our ability to manage ourselves and our relationships with others." She presents this guide for developing f
Hutchings, an independent consultant and trainer, offers methods for getting work done at the office while retaining sanity and lowering stress. She gives tips for improving reading speed and memory,
Better supplier management can yield tremendous bottom-line results. Here's how one global leader does it. "Managing suppliers can contribute enormous savings to a company's bottom line, and few
Reveals the author's strategies for taking complete control of one's time and using it to get more done, increasing productivity and income exponentially, including how to make better, faster decision
This guide to buying and selling cars and trucks on the eBay Internet auction site explains the process of putting a vehicle up for auction and how to place a bid on a vehicle, and cites resources for
Organizations have always assessed and managed risk, but until recently this function has been isolated and little understood. Now risk management is moving into a broader spotlight, taking its rightf
Offers a model for building organizations that can swiftly and effectively respond to rapidly changing business needs. This method has been fine-tuned in hundreds of large and small companies, and val
Rejecting the notion that business strategy should be geared towards the greatest short-term profit and shareholder value, the authors (both of the School of Business and Entrepreneurship at Nova Sout
A consultant explains how companies can incorporate the fundamental concept of e-commerce i.e., forming effective, interactive relationships with members of a target audience into every aspect of thei
This anecdotal approach to business education examines a variety of decisions that have helped to mold the world of business, from advertising to distribution. Crainer, a business and management writ
Hammer gives a frank recounting of her mid-career reinvention from a linguistics professor to founder and president of a software company working in data integration management. Lessons she learned on
A corporate guide to using statistics to get one's bosses to approve and support proposed projects. Chapters individually cover such concepts as researching the idea, developing a plan, building a sup
Consultant Carucci advises his colleagues on how to overcome the witch-doctor and snake-oil-seller image that has tarnished his profession over the past few years. He identifies three negative roles t
Shows sales representatives how to outperform their competition and dominate their market by selling improved customer profits rather than products or services. This sixth edition contains many new st
Declares war on corporate mediocrity, offering many examples of companies that fail to perform because their leaders and managers lack the drive to excel. Describes practices and attitudes that chara
Using summaries of 14 actual marketing plans created to launch new products or a brand extension, this book recounts the story behind each marketing plan, explains how the strategies were developed, a
For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable busine
