Unsurprisingly, people are consumed with interest in people - themselves, other people, how we interact as individuals in close relationships or as members of groups, and how groups interact with other groups. Attraction, love, language, communication, influence, persuasion, leadership, conformity, self and identity, culture, aggression, prejudice, and discrimination are all part of the human condition and of our everyday lives. It is therefore not unexpected that people might be preoccupied to understand the psychology underlying these phenomena, and this is precisely what social psychology offers - more than a century of systematic scientific research on, and associated theorizing of, the breadth and diversity of social behavior. The Oxford Encyclopedia of Social Psychology synthesizes what we know about human social behavior and explores avenues for future research. Across 79 scholarly and exhaustively referenced chapters, all written in an accessible style, nearly every topic that
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