33 of the world's best business minds tackle one urgent question: What does it really take to make your organization remarkable? Most organizations are stuck in a rut. On one hand, they understand a
Brings together summaries of seventeen essential marketing classics in a single volume and includes Purple Cow by Seth Godin, Relationship Marketing by Regis McKenna, and The Tipping Point by Malcolm
An expose of insurance injustice and a plan for consumers and lawmakers to fight it Over the last two decades, insurance has become less of a safety net and more of a spider's web: sticky and complic
The bestselling author of Tribes and The Dip returns with his most powerful book yet Who is Seth Godin? "It's easy to see why people pay to hear what he has to say. Godin is a marketer, but in the
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate market
How the world's leading innovators push their ideas to fruition again and again Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, soluti
An astute diagnosis of one of the biggest problems in business Denial is the unconscious determination that a certain reality is too terrible to contemplate, so therefore it cannot be true. We see
A leading not-for-profit CEO on smart ways companies can cut costs while improving results As CEO of the youth volunteering organization Do Something, Nancy Lublin has overseen its dramatic growth
Some businesses - and some people - will emerge from this downturn stronger and more dominant than when it started. Others will weaken and fade. It all depends on critical choices they make right now
One of USA TodayA's Best Business Books of 2008A-now updated with a new chapterItA's hard to believe that one man revolutionized computers in the 1970s and A'80s (with the Apple II and the Mac), anim
A Silicon Valley entrepreneur takes on the challenge of a lifetime: teaching in one of California's toughest high schools. Entrepreneur Steve Poizner has run a billion dollar company, but the grea
An award-winning journalist exposes how corporations manipulate retirement plans for their benefit It's no secret that hundreds of companies, from GM to IBM, have been slashing pensions and health
Traces historical efforts to slow the aging process while discussing how legitimate achievements have been hampered by disillusioning hoaxes, in an account that reveals promising new breakthroughs by
"As a manager, my purpose is to serve the greater good by bringing people and resources together to create value that no single individual can create alone..." So begins the MBA Oath, conceived in
From his unique vantage point as editor-in-chief of MAKE magazine, the hub of the newly invigorated do-it-yourself movement, Mark Frauenfelder takes readers on an inspiring and surprising tour of the
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There are 168 hours in a week. This book is about where the time really goes, and how we can all use it better. It's an unquestioned truth of modern life: we are starved for time. With the rise of
The first clear guide to the Semantic Web and its upcoming impact on the business world Imagine that, in 1992, someone handed you a book about the future of something called the World Wide Web. Th
In Walk the Walk, Alan Deutschman offers a new take on the true nature of great leadership. Though some experts make it seem complicated, it is actually breathtakingly simple. According to Deutschman
