Strategies for clear communication in today's muddled corporate environmentCorporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be
As a new industrial superpower, India is changing the way business is being conducted around the globe. This creates a complex challenge for communication directors, HR executives, and marketing depar
The Fast Forward MBA Pocket Reference Second Edition - more comprehensive and convenient than ever!When the success of your business hangs in the balance, you need reliable, authoritative information
The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized man
This book, first published in 1993, challenges the accepted and practised methods organizations use to set standards of performance and quantify their achievements. Using in-depth case studies, John A
In this book, originally published in 1980, John Argenti deliberately and systematically strips away the sophisticated methods for corporate planning to get down to a practical corporate planning proc
The young people of the Cameroon Grassfields have been subject to a long history of violence and political marginalization. For centuries the main victims of the slave trade, they became prime targets
Drawing on research conducted on Chios during the sovereign debt crisis that struck Greece in 2010, Nicolas Argenti follows the lives of individuals who symbolize the transformations affecting this Ae
Drawing on research conducted on Chios during the sovereign debt crisis that struck Greece in 2010, Nicolas Argenti follows the lives of individuals who symbolize the transformations affecting this Ae
This book, first published in 1969, is in two parts, the text and the glossary. The glossary entries include a description to give an idea of what each technique is, what it is for, who can use it, an
Originally published in 1972. This book was designed to help those in positions of management during the 1970s. The author attempted to predict what problems managers would face during that period, an
Originally published in 1968. Corporate planning is now an established part of management thinking. John Argenti had a large part to play in introducing the technique to British management. His book s
In Sri Lanka, staggering numbers of young men were killed fighting in the armed forces against Tamil separatists. The war became one of attrition—year after year waves of young foot soldiers
