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【簡體曬書節】 單本79折,5本7折,優惠只到5/31,點擊此處看更多!

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原文書 (53)
商品狀況

可訂購商品 (53)
庫存狀況

無庫存 (53)
商品定價

$800以上 (53)
出版日期

2022~2023 (8)
2020~2021 (4)
2018~2019 (10)
2016~2017 (7)
2016年以前 (24)
裝訂方式

平裝 (25)
精裝 (28)
作者

Barrie Gunter (25)
Barrie (University of Leicester Gunter UK) (10)
Barrie Gunter/ Jill McAleer (3)
Barrie Gunter (EDT)/ Roger Dickinson (EDT) (2)
Adrian Furnham/ Barrie Gunter (1)
Barrie (University of Leicester Gunter UK),Jackie Harrison (1)
Barrie Gunter (EDT)/ David Machin (EDT) (1)
Barrie Gunter (EDT)/ Mokhtar Elareshi (EDT) (1)
Barrie Gunter/ Adrian Furnham (1)
Barrie Gunter/ Adrian Furnham/ Russell Drakeley (1)
Barrie Gunter/ Anders Hansen/ Maria Touri (1)
Barrie Gunter/ Caroline Oates/ Mark Blades (1)
Barrie Gunter/ Carolinie Oates/ Mark Blades/ Caroline Oates (1)
Barrie Gunter/ Jackie Harrison (1)
Barrie Gunter/ Maggie Wykes (1)
Mark Blades (EDT)/ Caroline Oates (EDT)/ Fran Blumberg (EDT)/ Barrie Gunter (EDT) (1)
Tony Charlton (EDT)/ Barrie Gunter (EDT)/ Andrew Hannan (EDT) (1)
出版社/品牌

PBKTYFRL (13)
Taylor & Francis (13)
Palgrave Macmillan (7)
Routledge (4)
Bloomsbury USA Academic (3)
Routledge UK (3)
Emerald Group Pub Ltd (2)
Manchester Univ Pr (2)
SAGE Publications UK (2)
Continuum Intl UK (1)
Isd (1)
Sage Pubns Ltd (1)
Tauris Academic Studies (1)

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53筆商品,1/3頁
Kids and Branding in a Digital World
作者:Barrie Gunter  出版社:Manchester Univ Pr  出版日:2015/12/01 裝訂:平裝
As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. This book shows how children become eng
定價:1348 元, 優惠價:1 1348
無庫存,下單後進貨(到貨天數約30-45天)
Food Advertising ― Nature, Impact and Regulation
作者:Barrie Gunter  出版社:Palgrave Macmillan  出版日:2018/06/28 裝訂:平裝
This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketi
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
News and the Net
90折
作者:Barrie Gunter  出版社:Taylor & Francis  出版日:2017/06/30 裝訂:平裝
Originally published in 2003. This book examines the growth of news provision on the internet and its implications for news presentation, journalism practice, news consumers, and the business of runni
定價:2113 元, 優惠價:9 1902
無庫存,下單後進貨(到貨天數約30-45天)
Personality Traits in Online Communication
作者:Barrie Gunter  出版社:Routledge  出版日:2019/06/27 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Predicting Movie Success at the Box Office
作者:Barrie Gunter  出版社:Palgrave Macmillan  出版日:2018/03/25 裝訂:精裝
This book explores the different factors that can influence a new movie’s prospects at the box office. Looking at factors such as the production budget, distribution model, genre, stars and audience r
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
I Want to Change My Life ― Can Reality TV Competition Shows Trigger Lasting Career Success?
作者:Barrie Gunter  出版社:Isd  出版日:2014/09/15 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Media Sex ― What Are the Issues?
作者:Barrie Gunter  出版社:Taylor & Francis  出版日:2001/12/01 裝訂:平裝
Drawing upon international data on sex in the media, Gunter (U. of Sheffield, UK) examines a wide variety of issues relating to this controversial topic. He examines the prevalence and prominence of s
定價:3792 元, 優惠價:1 3792
無庫存,下單後進貨(到貨天數約30-45天)
Does Playing Video Games Make Players More Violent?
作者:Barrie Gunter  出版社:Palgrave Macmillan  出版日:2016/05/18 裝訂:精裝
This book is an academic work which reviews and critiques the research literature concerning violent games and their alleged effects on players. It examines the debates about the potential effects of
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Kids and Branding in a Digital World
作者:Barrie Gunter  出版社:Manchester Univ Pr  出版日:2015/12/01 裝訂:平裝
As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. This book shows how children become eng
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
The Cognitive Impact of Television News ― Production Attributes and Information Reception
作者:Barrie Gunter  出版社:Palgrave Macmillan  出版日:2015/01/28 裝訂:精裝
The Cognitive Impact of Television News examines how much information people get from televised news. While people around the world consistently nominate TV as their most important news source, resear
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Food Advertising ― Nature, Impact and Regulation
作者:Barrie Gunter  出版社:Palgrave Macmillan  出版日:2016/11/20 裝訂:精裝
This book provides and up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of market
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Why Women Should Be Taken More Seriously in the Boardroom
作者:Barrie Gunter  出版社:Taylor & Francis  出版日:2017/04/28 裝訂:精裝
Historically, there has been a lack of parity between women and men in senior corporate roles, particularly in major companies with the biggest market capitalisation. This can be partly explained by i
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Celebrity Capital ─ Assessing the Value of Fame
滿額折
作者:Barrie Gunter  出版社:Bloomsbury USA Academic  出版日:2014/09/25 裝訂:平裝
Celebrities attract the attention of commercial interests and other public figures. They receive payments from sponsors to endorse brands. They are sought out to appear with politicians during electio
定價:2197 元, 優惠價:9 1977
無庫存,下單後進貨(到貨天數約30-45天)
Celebrity Capital ─ Assessing the Value of Fame
滿額折
作者:Barrie Gunter  出版社:Bloomsbury USA Academic  出版日:2014/09/25 裝訂:精裝
"Celebrities attract the attention of commercial interests and other public figures. They receive payments from sponsors to endorse brands. They are sought out to appear with politicians during electi
定價:7150 元, 優惠價:9 6435
無庫存,下單後進貨(到貨天數約30-45天)
Gambling Advertising ― Nature, Effects and Regulation
滿額折
作者:Barrie Gunter  出版社:Emerald Group Pub Ltd  出版日:2019/04/15 裝訂:精裝
定價:5935 元, 優惠價:79 4689
無庫存,下單後進貨(到貨天數約30-45天)
Children and Mobile Phones ― Adoption, Use, Impact, and Control
作者:Barrie Gunter  出版社:Emerald Group Pub Ltd  出版日:2019/05/08 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Personality Traits in Online Communication
90折
作者:Barrie Gunter  出版社:Taylor & Francis  出版日:2019/06/29 裝訂:平裝
定價:2383 元, 優惠價:9 2145
無庫存,下單後進貨(到貨天數約30-45天)
Media Research Methods ― Measuring Audiences, Reactions and Impact
作者:Barrie Gunter  出版社:Sage Pubns Ltd  出版日:2000/02/11 裝訂:平裝
In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact o
定價:3915 元, 優惠價:1 3915
無庫存,下單後進貨(到貨天數約30-45天)
The Psychology of Consumer Profiling in a Digital Age
90折
作者:Barrie Gunter  出版社:Routledge  出版日:2018/08/10 裝訂:平裝
Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is anothe
定價:2655 元, 優惠價:9 2390
無庫存,下單後進貨(到貨天數約30-45天)
Why Women Should Be Taken More Seriously in the Boardroom
滿額折
作者:Barrie Gunter  出版社:Taylor & Francis  出版日:2017/04/28 裝訂:平裝
Historically, there has been a lack of parity between women and men in senior corporate roles, particularly in major companies with the biggest market capitalisation. This can be partly explained by i
定價:2159 元, 優惠價:1 2159
無庫存,下單後進貨(到貨天數約45-60天)
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