This work presents a retrospective and prospective overview of research on marketing management issues, for advanced undergraduates, graduate students, academics, and practitioners in marketing. Organ
Retailing Management, Tenth Edition, highlights the many ways the retail industry has transformed and evolved over the past four years. This text is the only retail management educational product in t
This work presents a retrospective and prospective overview of research on marketing management issues, for advanced undergraduates, graduate students, academics, and practitioners in marketing. Organ