The highly practical lessons in HOW TO HAVE GOOD IDEAS are based on neuroscience,psychology, and behavioral economics. Written by the former Creative Director of OgilvyOne,Dave Birss,this book offers
Don’t just chase the new – Innovate the old.Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It’s hard to argue with that kind of t
Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong. Too many business
Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong. Too many business
