In his pioneering bestseller, How Brands Become Icons, Douglas Holt created a new cultural approach to brand strategy---what he called cultural branding. Holt demonstrated that brands become powerful
How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most i
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers
"Dogs Max, Rocky, and Gizmo continue on their quest to find their families and uncover the mysteries behind the Praxis virus as they travel through the swamplands toward Baton Rouge, making new friend
"Canine heroes Max, Rocky, and Gizmo meet a friendly new community of dogs--and these new dogs have seen humans, who Max, Rocky, and Gizmo thought had disappeared without a trace"--
When canine heroes Max, Rocky, and Gizmo encounter a lavish riverboat moored close to shore, they're wary of what they might find on board. But as they're welcomed by a friendly community of dogs, the
Canine heroes Max, Rocky, and Gizmo return in this exciting series finale! As the trio travel south, following a trail of beacons left by Dr. Lynn, they encounter a stampede of horses. The horses urge
A science experiment gone horribly awry has granted Max, Rocky, and Gizmo the unique ability to read and understand human words. Armed with this know-how, they continue to journey south, on the lookou
A conclusion to the series that includes The Long Road finds canine heroes Max, Rocky and Gizmo following Dr. Lynn's beacons and persisting, in spite of warnings, only to encounter threatening coyotes
A small but increasing number of economists have begun to use laboratory experiments to evaluate economic propositions under carefully controlled conditions.Experimental Economics is the first compreh
Rex Ray's highly collectible artwork is coveted in design as well as art circles. His color-bursting, curvaceous art graces the walls of high-design hotels, world-class museums, and hip restaurants,
