Understanding the language of the lens is key for today’s filmmakers andcinematographers. Lenses and the different images they produce have the powerto propel story, evoke dramatic/emotional responses
Gustavo Mercado's beautiful book reveals the inner workings of the basic shots that create the cinematic experience. He reveals how visuals communicate to an audience. If you're a novice filmmaker or
Loaded with hundreds of full-color examples, this focused, easy-to-reference guide shows you how to become an eloquent visual storyteller through effective and expressive choices for each and every sh