Consumer Behavior offers a practical approach to help students apply consumer behavior principles to their studies in business and marketing. This multi-disciplinary field can tempt both students and
本書由Brigham所著之Fundamentals of Financial Management第十一版修改而成，保留原書第1至17章，第18章「Derivatives and Risk Management」則委請新加坡南洋理工大學Lee Hon Sing教授改寫，介紹衍生性商品之基本內容與原理，以及實際掛牌交易種類、報價、規格等等，以讓讀者能看得懂財經報章為訴求。至於其後第19至21章如購併
