Presenting the stories of successful companies that rose out of virtual obscurity to dominate their markets, a guide to creating market differentiation by exceeding customer expectations outlines the
"Harvey Mackay hits the bull's-eye. An important book for important times in our lives. The Shark Man at his very best." -Larry King Harvey Mackay returns with the ultimate book on how to get, and
The acclaimed author of Ignore Everybody is back with more irreverent wisdom, wit, and original cartoons. "It has never been easier to make a great living doing what you love. But to make it happen
How entrepreneurs find the next big thing-and make it huge. The era of easy money and easy jobs is officially over. Today, we're all entrepreneurs, and the tides of change threaten to capsize anyon
"The closer the new media future gets, the further victory appears." --Michael WolffThis is a book about what happens when the smartest people in the room decide something is inevitable, and yet it do
From the bestselling authors of The Go-Giver, Go-Givers Sell More, and The Go-Giver Leader comes another compelling parable about the paradox of getting ahead by placing other people's interests first
In The Charisma Myth, Olivia Fox Cabane offered a groundbreaking approach to becoming more charismatic. Now she teams up with Judah Pollack to reveal how anyone can train their mind to induce breakthr
From the author of the bestselling It's Not the Big That Eat the Small,It's the Fast That Eat the Slow comes a vital new guide to increasing business productivity without adding employees or other ov
How businesses can thrive by learning which customers are creating the most profit-and which are losing them money. One of the oldest myths in business is that every customer is a valuable customer.
After failing at twenty-two other jobs, Barbara Corcoran borrowed $1000 from her boyfriend, quit her job as a diner waitress, and started a tiny real estate office in New York City. Using twenty-four
The Marketing Playbook is the step-by-step guide to understanding and applying the five plays that helped make Microsoft a huge success in each market. Just as a coach diagrams plays for his team to
Thirteen years ago, Tom Hopkins, the top real estate sales trainer in the country, published How to Master the Art of Listing and Selling Real EstateA-the industryA's bibleA-which has consistently so
For more than twenty-five years, in publications such as Texas Monthly, Esquire, Fortune, and now The New York Times, Joe Nocera has shed new light on the giants of the business world - Warren Buffet
From the bestselling author of What the CEO Wants You to KnowA-how to rethink sales from the outside in A"We have to face the truth: the process of selling is broken. Customers have more choices and
A"I travel the country speaking about No ManA's Land to entrepreneurs and business leaders. Wherever I go, I get the same response. Listeners approach me with sadness in their eyes and say, A'Doug, i
Reveals how an east coast American bank became one of the nation's fastest-growing brands, drawing on the perspectives of its founder to reveal the company's strategies about customer service, trainin
A"Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I donA't care, as long as itA's shiny and new.A" Wait. According to bestselling
Don KeoughA-a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & CompanyA-has witnessed plenty of failures in his sixty-year career (including New Coke).
Thousands of business books are published every yearA- Here are the best of the best After years of reading, evaluating, and selling business books, Jack Covert and Todd Sattersten are among the most
Who is Roy Spence and what makes him the A"Pied Piper of PurposeA"? Over the last thirty-five years, Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Walm
